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TrueCommerce Maximizes Marketing Initiatives with Innovative Systems
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Critical data integration initiative achieved with Innovative’s
expert data quality services
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| PITTSBURGH, PA – June 16, 2005 – Innovative Systems, Inc., a global provider of data quality and regulatory compliance solutions, today announced that its consulting and professional services group has successfully completed a data integration project for True Commerce, Inc., an EDI solutions provider. Innovative’s proven data integration and cleansing services provided TrueCommerce with an accurate, integrated and enhanced contact database to help the company meet a critical marketing promotion deadline. |
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| “Just two weeks before our deadline, our original vendor – one of the top in the field – backed out of the project, saying that there were too many varying formats for their solution to handle. Innovative was able to step in and provide the data integration and append services that we needed, and incredibly met our accelerated time requirements,” said Colleen McDowell, director of marketing for TrueCommerce. “Their team provided us with an on-time and on-budget solution to our data quality problems.” |
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| Prior to the integration project, the company’s marketing data were being stored in numerous application sources, each with differing formats. In addition to its desire to move this data to a single database, the marketing team wanted the data to be cleansed, de-duplicated, and appended with missing contact information, such as corporate titles and phone numbers, in order to improve the efficacy of their marketing communications. After several months of working with an alternate provider without success, TrueCommerce contacted Innovative. |
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| “Because of Innovative’s accurate data integration work, we can now market to our client and prospect databases with much more conviction and confidence, knowing that we’re reaching the appropriate audiences with the appropriate messages,” said McDowell. |
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| TrueCommerce has begun to use their newly cleansed and integrated data in a variety of marketing campaigns that span direct mail, email and telemarketing. In addition to the improved ability to segment its marketing audiences for targeted communications, TrueCommerce also expects to reap financial rewards from the project in the form of reduced production and postal costs for direct mail due to the elimination of duplicate customer records. |
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| “We are pleased to forge this alliance with Innovative Systems,” said Dirk Mohrmann, WorldCompliance’s president. “Together we will provide organizations with a truly innovative solution for assessing and managing risk associated with international PEP figures and their associates.” |
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| Innovative Systems offers organizations a variety of options for utilizing the unparalleled expertise and strength of its software and data management professionals. For over 35 years, organizations around the world have turned to Innovative’s professional services group to help them identify, diagnose and correct data quality problems in order to ensure successful data projects, such as large-scale conversions associated with mergers and acquisitions, or data management audits that benchmark quality standards over time. In conjunction with its flexible professional services offerings, Innovative’s web-based software and services capabilities have extended the traditional reach of its software and services beyond large enterprises to address the data quality, data integration, address validation, and regulatory compliance requirements of small-to-medium-sized businesses across a variety of industries. |
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| Acerca de Innovative Systems, Inc. |
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| Innovative Systems, Inc. es un líder mundial en proveer soluciones corporativas para información de clientes a organizaciones cuyo éxito depende de una comprensión completa y exacta de sus clientes. Las soluciones de Innovative incluyen la suite para Calidad de Datos Corporativa i/Lytics®; la solución para validación postal y geocodificación con certificación CASS™, i/Lytics PostLocate™; la solución para Integración de datos de Clientes (CDI) y administración corporativa de los clientes, Synchronos™; FinScan™ para filtrado con listas de sanciones y PEPs; así como aplicaciones de negocio de propósito específico para reducir pérdidas en créditos, identificar mejores prospectos, mejorar el servicio al cliente, mejor alineación de los canales de servicio de acuerdo al valor de cliente y mejor ejecución de proyectos de mercadotecnia e inteligencia de negocios. |
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| Desde 1968, corporaciones de todo el mundo han confiado en el software de calidad de datos, integración de sistemas, soluciones de bases de datos y consultorías de procesos de información de clientes de Innovative. La empresa ha establecido los estándares para manejo de la calidad de los datos en miles de proyectos centrados en clientes utilizando los servicios para creación y mantenimiento de datos de clientes. El trabajo de Innovative ha incluido clientes en más de 30 países. Innovative tiene oficinas principales en Pittsburgh, Pensilvania, con operaciones europeas basadas en Londres. El sitio Web de Innovative está localizado en www.innovativesystems.com y la versión en español está en http://espanol.innovativesystems.com . |
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| Contacto de Prensa de la Compañía: |
Karin O'Sullivan
Innovative Systems, Inc.
Tel: +1 (412) 937 7678
kosullivan@innovativesystems.com |
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Aviso de Marcas Registradas
i/Lytics, i/Lytics Data Profiler, i/Lytics SECURE, eWatchLine y Synchronos son marcas registradas de Innovative Systems, Inc. Todos los nombres de productos y de compañías son usados solamente para propósitos de identificación y pueden ser marcas registradas de sus respectivos dueños. |
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